Joe Cross is an entrepreneur, best-selling author, filmmaker, and wellness advocate. He's the founder of the socially conscious health and wellness company, Reboot With Joe, as well as the founder of the Reboot Media, which produces educational media. Joe is best known for the hit film in which he juiced his way from sickness to health, Fat, Sick & Nearly Dead. But Joe makes it clear he's had "more failures than successes." In this episode of The Failure Factor, Joe tells the story of investing in a fashion brand and losing millions. He shares why some people bounce back from failure and some don't, how to create your own luck, and why failing 80% of the time can still be a recipe for success.